RETAIL RELEVANCY
HOW BRANDS AND RETAILERS WILL CONNECT WITH SHOPPERS IN A POST-PHYSICAL RETAIL WORLDShopping behavior is changing from a world where consumers go to stores to get products to one where products come to consumers. Stores aren’t going away tomorrow, but the fundamental role of a retailer is going to change overtime from a physical location to a service that fits the product needs of a consumer whenever and wherever she chooses ~ continue reading ->
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